Linden Street Studio
Linden Street Studio · Portland, Oregon

As good online as you are in person.

I make the site look like the business you actually run: the brand, the words, and how you work with customers. One business at a time.

For businesses with years behind them, online or not. Salons, shops, restaurants, rentals, trades. I make your brand look better. The site is where it shows, and where it goes to work for you.

Get a free site audit See pricing
Nothing gets built until you've approved it. The decisions that shape the site get settled first, in writing. In it with you. We work the design together, from how it looks to how it works. After launch I'm still here.
Recent work

Every build starts with the brand.

What the business stands for and how that should be delivered. Every page should carry this. Click any screen to see it at full size.

Previously The previous Bea's Knees Farm homepage: a dark header bar over a coffee blossom photograph, the logo and 100% Kona coffee set in the middle
  • The previous Bea's Knees Farm shop page: six coffee listings under a Shop heading, beside a recent blog posts sidebar
    ShopEvery roast and size, each with a listing of its own.
  • The previous Bea's Knees Farm wet milling page: a heading reading Washed coffee; wet milling above paragraphs of text
    How it's madeThe whole process in the farm's own words, a page for each step.
  • The previous Bea's Knees Farm about page: the farm's history in text with a sepia family photograph to one side
    Our storyThe family's history, told beside the 1930s photograph.
The rebuild The new Bea's Knees Farm homepage: ripe red coffee cherries above a serif headline reading Get your Kona coffee buzz
  • The new Bea's Knees Farm shop page: one listing for 100% Kona coffee with roast and size buttons, the price, Add to cart and Add as a gift, beside photographs of the bags
    ShopOne listing: two roasts, three sizes, roasted to order.
  • The new Bea's Knees Farm process page: the heading From the tree to your door, in five acts, a row of five numbered acts, and Act one, Blossom in February, cherry by August
    How it's madeOne page, five acts, from the tree to your door.
  • The new Bea's Knees Farm story page: the section Kona Typica, planted in the early 1930s. The same trees, still bearing, above a panel on the farm's three acres of rock
    Our storyThree generations and the trees they planted, section by section.
01
Client · Kona coffee farm

Bea's Knees Farm

A family coffee farm in Kona, Hawaiʻi, selling its whole bean harvest roasted to order. We tried the brand in three colorways and the farm chose the one drawn from its own bag. Every page now wears it, from the shop to the story of how the coffee is made, and her photographs and customers' words carry each one. Rebuilt on the WordPress store she already runs, with card or Venmo at checkout and a standing order for anyone who'd rather never run out.

Case study pending
Previously The previous Vin de Vin homepage: a Squarespace layout with a toast of red wine glasses behind centered white text reading Wine experiences worth remembering
  • The previous Vin de Vin About Us page: a banner of wine glasses above a text column beside a portrait
    AboutVicente's welcome, beside his portrait.
  • The previous Vin de Vin 2019 Events page: a list of that year's tastings beside links to each other year
    TastingsNearly two decades of tastings, kept year by year since 2003.
  • The previous Vin de Vin About Wine page: two columns headed Most commonly known red wines and white wines
    About wineThe world's best-known red and white grapes, side by side.
Now The Vin de Vin homepage today: a full-bleed Mosel vineyard hero reading Extraordinary wine. Unforgettable experiences.
  • The Vin de Vin about page today: a Why Vin de Vin is different panel beside a photograph of a barrel cellar, above a Host an evening everyone remembers band with a Plan a tasting button
    AboutWhat makes a Vin de Vin tasting different, and how to book one.
  • The Vin de Vin tastings page today: tasting cards, each a photograph beside a serif title, date and Read more link
    TastingsOne archive of tastings, with the standouts kept as full posts.
  • The Vin de Vin learning page today: a banner reading Wine, briefly explained over a Mosel river town, above a two-column guide headed The reds, each grape with the wines it is labeled as and a short description
    About wineA field guide, grape by grape: how each one tastes and where it comes from.
02
Client · Wine & hospitality

Vin de Vin

A Squarespace site the owner built himself and cared for over the years. The platform has since moved a full generation on, so we rebuilt on the current one and used the opportunity to refresh the experience.

Read the case study → Visit vindevin.com
The Heritage Fine Scale homepage: a research site with a crest logo and a serif hero reading Every authentic build grows from the archive
A Heritage Fine Scale operations reference page for Western Europe 1939 to 1945, listing belligerent nations with drawn flag markings A Heritage Fine Scale dossier page with a structured subject-data table and a long-form research narrative
03
Personal project · Custom build

Heritage Fine Scale

My own project: a history and hobby site I designed and directed, with its own Python build toolkit, a multi-page reference architecture, and generated SVG mapping.

Read the case study → Visit heritagefinescale.com
How it works

We figure out what it needs to say before we build it.

What you lead with, who you're talking to, what to leave out. We settle those together first, and I write them into a short brief that we review, mark up, and finalize together. Everything after that is building what you already approved.

Weeks 1-2

Discovery

We work out what your business leads with, who it's talking to, what it has to prove, and what to leave off. If customers book you, pay you, or hear from you between visits, we settle how that works here, before design starts. I also collect your photos, logo, copy, and access to your domain and search listings. Stock photography is a last resort.

Weeks 2-4

Design and sign-off

I design against the brief: layout, type, color, and how your brand carries. If customers buy or book, the design covers that path too, from the first click to the confirmation email. You review it all on a live preview and mark it up the same way, and I make the changes before anything gets built.

Weeks 3-6

Build and launch

I build it and test it the way I tested enterprise software: every page, every device, and every order, booking, or payment, until I can't find anything left to fix. Then I launch it and hand you the keys: logins, domain, and (on a platform) a walkthrough of how to update it yourself.

These are working estimates, not fixed dates. The phases overlap, and the clock starts once your photos, copy, and access are in hand. Waiting on materials is the one thing that reliably pushes a launch back.

Optional add-on

Ongoing care, when you want it

After launch, I can keep the site handled for as long as you want. Start or stop it whenever. See ongoing care.

Pricing

What it costs.

You should know what this costs before you email me.

Every tier can be built on a platform like Squarespace, Wix, WordPress, or Shopify, or as a site of your own, hosted independently. The price is the same either way. On a platform, you change pages and photos yourself and pay the platform's plan. A site of your own is yours outright, and changes to it go through me, with ongoing care or by the hour. Tell me how you work and I'll tell you which way I'd go.

Refresh

$500–1,500

Where your site already is

Your site stays where it is. I restyle and reorganize it so it reads like a current business.

  • Restyled to your brand, using the platform's own controls
  • Navigation and page structure tidied
  • Images resized, compressed, and stripped of location data
  • Titles, descriptions, and share cards fixed

Good fit: the bones are fine, the look is tired.

Get started

Brand site

$1,500–3,000

On a platform or your own

A new site, or a rebuild of the one you have, that says what your business is and makes the next step obvious.

  • Discovery and a brief you sign off on
  • Page structure planned with you, page by page
  • Your photos curated, edited, and optimized
  • Titles, descriptions, and tags filled out on every page
  • Every old link redirected, so nothing you've earned breaks
  • Tested on every page and every device
See the Vin de Vin rebuild →

Good fit: no site yet, or years of pages on a site that no longer fits the business.

Get started

Sells or books

$3,000–5,000

On a platform or your own

Everything in a Brand site, plus ways for customers to buy or book online, set up to work the way your business already runs.

  • Everything in Brand site
  • A store or a booking calendar, on the tool you choose; I'll compare the options if you want help
  • Products or services listed with real prices
  • Payments, tax, and shipping configured
  • Every order or booking tested end to end, until it reaches you

Good fit: money should move through your site, and one tool can carry it.

Get started

Bespoke

From $5,000

On a platform or your own

Selling and booking connected to the rest of how you run the business.

  • Everything in Sells or books
  • Your site, your store or booking, and the software you run on, connected
  • Customer accounts, card on file, and recurring plans
  • Scheduling, reminders, and records for a crew in the field
  • Set up, documented, and handed over

Good fit: more than one system has to share the same customers, calendar, or payments.

Get started

Smaller than a project

Fixes from a site audit, a single page, a feature added to a site you already have, or setup that comes in on its own.

$150per hour

Ongoing care

Every build can include ongoing care after launch. Some owners want a monthly check-in; others need hands-on support. I scale it to what yours needs.

Monthlyscaled to what
your site needs

Every range above is based on your specific needs: I'll quote your job once I know what it involves, and we'll stick to that quote.

About

I'm Michael, and I'm the whole company.

For 15+ years I focused on software and website Quality at Nike: catching things before customers did, everywhere the product shipped. I build and test the sites I deliver the same way.

A $99 site from a marketplace gig can look beautiful on launch day. The difference here is the thinking that happens before anything gets designed.

If your business works in more than one language, I've done that too: localization and internationalization were a large part of those years at Nike.

The standard doesn't scale down.

Free site audit

See where your site stands.

Send your address through the form and I'll put the site through a full assessment: the same checks I run on my own builds before they launch.

Speed

How fast it loads on a real phone, and what's slowing it down.

Mobile

Whether it reads and works on the screen most visitors are holding.

Search basics

Titles, descriptions, and tags filled out, and how your pages look when someone shares a link.

Copy

Whether the site says what you'd say in person, asks for the business, and lets a customer book or pay without calling.

The report is a working plan for your site: each issue I found, what fixing it is worth to your business, and the order I'd take them in. It's detailed enough to act on the day it arrives, whoever does the work: you, whoever builds your sites, or me. No obligation, and if you'd like, I'll walk you through it on a quick call.

Get in touch

Tell me what you're building.

Send a note about your business and what you need. For the free audit, pick it in the form and include your site's address.

Prefer to talk?
Let's set up a call
Where
Portland, Oregon · working with clients anywhere

Thanks. Your message is on its way.

I'll reply from michael@lindenstreetstudio.com, usually within a day.