Linden Street Studio · Portland, Oregon

As good online as you are in person.

I make the site look like the business you actually run: the brand, the words, and how it shows up when people search for you. One business at a time.

For businesses with years behind them, online or not. Salons, shops, restaurants, rentals, trades. I make your brand look better. The site is where it shows.

Get a free site audit See pricing

Nothing gets built until you've approved it. The decisions that shape the site get settled first, in writing. In it with you. We work the design together, from how it looks to how it gets found in search. After launch I'm still here.

Recent work

Every build starts with the brand.

What the business stands for and how that should be delivered. Every page should carry this. Click any screen to see it at full size.

The current Bea's Knees Farm shop page: a dark theme header over a coffee blossom photograph, with the shop itself below the fold

The new Bea's Knees Farm shop page cut into three tall slices, one per colorway: gold and red coffee bags in a row above the heading Buy Kona coffee online

The new Bea's Knees Farm process page: coffee drying in the sun on a rake-lined deck above the heading What happens between the tree and the bag — How it is made

The new Bea's Knees Farm homepage: ripe red coffee cherries fill the screen above a serif headline reading 100% Kona coffee — Homepage

Client · Kona coffee farm

Bea's Knees Farm

A family coffee farm in Kona, Hawaiʻi, selling its whole bean harvest roasted to order. The brand was already there, in the ripe red of the cherry and the gold and red of the bag. The rebuild brings it forward: her photographs and her customers' own words now carry every page, in the colors of the farm itself, so the site presents the brand at the level the coffee has always earned. The shop comp is one page dressed in three different colorways.

Case study pending

The previous Vin de Vin homepage, a Squarespace layout

The Vin de Vin homepage today, a full-bleed Mosel vineyard hero reading Extraordinary wine. Unforgettable experiences.

The Vin de Vin about page: a sunset over vineyard hills above the line Bringing people together through great wine since 1997 — Our story

An alternate design direction for Vin de Vin: a warm, editorial layout centered on a long dining table — The Grand Table direction

Client · Wine & hospitality

Vin de Vin

A Squarespace site the owner built himself and cared for over the years. The platform has since moved a full generation on, so we rebuilt on the current one and used the opportunity to refresh the experience.

Read the case study → Visit vindevin.com

A Heritage Fine Scale operations reference page for Western Europe 1939 to 1945, listing belligerent nations with drawn flag markings

Personal project · Custom build

Heritage Fine Scale

My own project: a history and hobby site I designed and directed, with its own Python build toolkit, a multi-page reference architecture, and generated SVG mapping.

Read the case study → Visit heritagefinescale.com

How it works

We figure out what it needs to say before we build it.

What you lead with, who you're talking to, what to leave out. We settle those together first, and I write them into a short brief that we review, mark up, and finalize together. Everything after that is building what you already approved.

Weeks 1-2

Discovery

We work out the decisions that shape everything else: what your business leads with, who it's talking to, what it has to prove, and what to leave off. I also collect the raw material: photos, logo, copy, color palettes, and access to your domain and search listings. Stock photography is a last resort; what you have is probably better than you think.

Weeks 2-4

Design and sign-off

I design against the brief: layout, type, color, and how your brand carries. You review it on a live preview and mark it up the same way, and I make the changes before anything gets built.

Weeks 3-6

Build and launch

I build it, and test it the same way I tested enterprise software: every page, every device, until I can't find anything left to fix. Then I launch it and hand you the keys: logins, domain, and a walkthrough of how to update it yourself.

These are working estimates, not fixed dates. The phases overlap, and the clock starts once your photos, copy, and access are in hand. Waiting on materials is the one thing that reliably pushes a launch back.

Optional add-on

Ongoing care, when you want it

After launch, I can keep the site handled: updates, small changes, and someone who answers when you write. Start or stop it whenever. See ongoing care pricing.

Pricing

What it costs.

You should know what this costs before you email me.

On a platform

When you want a template you can update yourself.

Some businesses are already on Squarespace, Wix, or WordPress and need it to stop looking like 2015. Others aren't on one yet and want to be able to edit it themselves.

The tradeoff cuts both ways. You get more day-to-day control, editing pages and swapping photos without waiting on me. You get less at the other end, where layout, type, and how far your brand can be pushed stop at whatever the platform allows. The brand work itself is the same as any other project.

Refresh

$500–1,000

Your site stays where it is. I restyle and reorganize it so it reads like a current business.

Restyled to your brand, using the platform's own controls
Navigation and page structure tidied
Images resized, compressed, and stripped of location data
Titles, descriptions, and share cards fixed

Good fit: the bones are fine, the look is tired.

Get started

New template site

$1,000–2,000

You aren't on a platform yet. I build you a new one on Squarespace, Wix, or WordPress, designed to your brand from the first page.

Platform and plan chosen with you, before anything is bought
Built to your brand, not left on a stock theme
Your photos and copy shaped into a real structure
Domain, email, and search listings set up and connected

Good fit: starting from nothing, and you want to run it yourself after.

Get started

Platform rebuild / Template upgrade

$1,200–2,500

A full rebuild on the platform you already know, moved to its current generation and designed to your brand rather than to a theme.

Structure reconsidered, page by page
Styled to your brand, not a stock template
Every old link redirected so nothing you've earned breaks
Built to the plan tier you pick, so the design never dictates the bill

Good fit: years of pages built up, on a template generation the platform has retired, or under a brand the site hasn't caught up with.

See the Vin de Vin rebuild → Get started

For a lot of businesses, editing your own site on a Tuesday night matters more than a bespoke design does, and for some it doesn't. Tell me how you work and I'll tell you which way I'd go.

A site of your own

When you want it built from scratch.

These three are built to your brand, hosted independently, and yours outright. Old site or no site, both land here.

Presence

$1,500–2,500

We get your brand right on a site that works.

Discovery, brand direction, and a brief you sign off on
Type, color, and logo use set to your brand
3–5 page site with contact form
Your photos curated, edited, and optimized
Fast on a phone, and set up so people can find you on Google
Tested end to end, every page and every device

Get started

Storefront

$3,000–4,500

Everything in Presence, plus a way to sell or book online.

Everything in Presence
A way for people to buy or book online
Product and service listings built out
Calendar or scheduling
Payments, tax, and shipping configured
Google Business Profile setup

Get started

Bespoke

From $5,000

The ambitious work: a design made for your brand alone, with real application logic behind it.

Everything in Storefront
Art direction to your brand: type, color, and layout drawn for you
Connects to the other tools you use
Full e-commerce, inventory, membership
Talks to your booking, inventory, or payment systems
Documented, tested, handed over clean

Get started

Ongoing care

Every build can include ongoing care: I watch the site and make the small changes you need. Some owners prefer a monthly check-in; others need hands-on support. I scale it to what yours needs.

$100+per month, scaled to
what your site needs

Every range above is based on your specific needs: I'll quote your job once I know what it involves, and we'll stick to that quote.

About

I'm Michael, and I'm the whole company.

For 15+ years I focused on software and website Quality at Nike: catching things before customers did, everywhere the product shipped. I build and test the sites I deliver the same way.

A $99 site from a marketplace gig can look beautiful on launch day. The difference here is the thinking that happens before anything gets designed.

If your business works in more than one language, I've done that too: localization and internationalization were a large part of those years at Nike.

The standard doesn't scale down.

Free site audit

See where your site stands.

Send your address through the form and I'll put the site through a full assessment: the same checks I run on my own builds before they launch.

Speed

How fast it loads on a real phone, and what's slowing it down.

Mobile

Whether it reads and works on the screen most visitors are holding.

Search basics

Titles, descriptions, and how your pages look when people search for you or share a link.

Copy

Whether the site says what you'd say in person, and asks for the business.

The report is a working plan for your site: each issue I found, what fixing it is worth to your business, and the order I'd take them in. It's detailed enough to act on the day it arrives, whoever does the work: you, whoever builds your sites, or me. No obligation, and if you'd like, I'll walk you through it on a quick call.

Get in touch

Tell me what you're building.

Send a note about your business and what you need. For the free audit, pick it in the form and include your site's address.

michael@lindenstreetstudio.com

Prefer to talk?

Let's set up a call

Where

Portland, Oregon · working with clients anywhere